"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." - Sam Walton
If you assume, as I do, that Sam Walton knew what he was talking about regarding business, then that's a quote to take to heart. And no, I'm not going to use the quote to write another post bashing bookstores over the head. Well, maybe a little....
...nah. Too easy these days. I'll just say--when a customer wants to buy a book, sell him a damn book. Don't worry about who printed the thing. Revel instead in the success of satisfying yet another customer's need/desire.
There, that's off my chest.
And while we're at it--not that I care a whole lot, since neither company is really hurting for market share, but--Walmart, what's up with not carrying Kindles any more? I mean, honestly, it didn't occur to me to buy the one I own at Walmart anyway. I go to Walmart to buy Walmart stuff, just like I go to Best Buy to buy computer stuff and bookstores to buy books. And when I want ebooks and an ebook reader, I go to Amazon.com. That's just how I roll. Granted, I shop for bargains on eBay--so is Walmart going to stop carrying computers and tablets too because we use those to access a competitor? I don't get the "we're not going to sell this to you because you might use it to buy future stuff from someone else" logic.
I guess part of me wonders why Walmart would have carried Kindles in the first place; seems to me that the first thought someone would have when deciding to buy a Kindle is "it's an Amazon thing--I should check Amazon." But they did carry the Kindle, and apparently they did some volume in it. Which means that somebody, some customer somewhere (knowing Walmart's volume, probably times a few tens of thousands), wanted it and Walmart was able to satisfy those customers' need/desire. Was able to, anyway.
The article I read from Reuters quoted a "retail analyst" who called the Kindle a "trojan horse" of sorts--apparently the assumption is that people were buying a Kindle in a retail outlet, presumably because they wanted the feel and touch and immediacy of a physical store, and then doing the rest of their shopping online, because--well, suddenly they didn't want all that stuff any more.
It just doesn't make any sense to me. Did Walmart forget what Sam Walton said about the customer?